Friday November 21st, 2008

Dear Fellow Business Leader:

Imagine having a job like this...

You are about to leave port as the first-ever captain of the largest, most prestigious ship ever to set sail. This will undoubtedly be the highlight of your already successful career.

"You lucky dog," your friends tease "you're the captain of an unsinkable ship!"

You'd like to argue with them, but what can you say? Everybody -- including the ship's builders -- claims that it really IS unsinkable. The newspapers picked up on the hype, and they've been writing about it for months.

The year is 1912. You've just been named captain of a brand-new ship called the Titanic.

And somehow, the reputation of the ship only makes you nervous. VERY nervous.

Now, let's fast forward 95 years...

How does this relate to YOUR business?

As a business leader, I'm sure you can relate with the nerves of that captain.

There are a lot of people who are "on board" with your organization. Customers, employees, managers... probably some investors too. Most of these people consider your business to be fairly watertight... in fact, they're on board for the long haul.

But as the leader... the "captain" of your organization, do you ever find yourself awake at night worrying about the details?

Do you ever fret about what you can't see -- just beyond the horizon? Do you ever feel like there are more details to think about than you can possibly manage?

While others in your organization are enjoying the ride, it seems that SOMEBODY has to think about this stuff.

You are absolutely right. In fact, there are TWELVE key areas in any business -- regardless of its size -- that must be working well to keep things afloat. I'll tell you about those twelve areas in just a moment, but I have an important promise to make first.

Here's my promise to you.

If you'd like to finally discover the real benefits that come with leading a business -- more time to do what YOU want to do, and more money in your pocket for those extra "perks"...

...if you're ready to start enjoying vacations with your family and sleeping great at night without worrying about the intricate details of your company...

...if you miss the feeling of "punching out" at the end of the day or the end of the week with the satisfaction that you've really made a difference...

THEN READ ON!

When you finish reading this you will understand all twelve areas that must be working effectively in every business.

Plus, you'll get an IMMEDIATE assessment of your organization's strengths & weaknesses. (Check the time... when I say "immediate" I'm talking about less than 30 minutes from now!)

The 12 Key Areas Every Business Leader Must Understand...

I've worked with a lot of organizations over the years. In fact, I've worked with more than 150 firms over the past year alone -- doing work that directly impacts thousands of employees.

Before I started, I underestimated the importance of these 12 key areas. But since I've seen the inner workings of so many organizations I've discovered something remarkable -- and a little scary:

If your organization neglects just ONE of these 12 key areas, it will be like that 1912 iceberg that did the impossible to the Titanic.

The best way to understand these areas is to think of your business as a flagship.

The flagship has 12 important parts:

	The Helm is the location of leadership. This is the center of all decision-making in your company. This is where the captain properly resides.
	The Hull is the body of the ship. It supports the weight of the other functions. In your company, this represents your culture. Without a healthy, thriving workplace culture even the best voyages are doomed.
	The Sails are what give a ship its primary thrust and forward motion. Likewise, without SALES, no organization will survive the journey.
	The Oars are what keep the ship moving when there is little wind, when sails/sales are down. An organization should have secondary or passive recurring income in place to keep things moving if markets change suddenly.
	The Keel is what keeps your ship from tipping over when things get serious. The keel brings stability and strength. The keel represents your market position.
	The Rudder is what guides your ship's direction in the water. In your company, the rudder represents the management function and its ability to execute the vision.
	The Crow's Nest is the only place on the ship where you can strategically see the past, present, and future at the same time. In your company, this represents your finances.
	The Compass is the captain’s tool for navigation. It helps everyone understand where the ship is in relation to a constant. The strategic vision is the compass that guides your company. Without it you are lost.
	The Masts are what support the sails. In fact, the masts deliver the power of the sails to the rest of your ship. Your customer service processes are the masts of your ship.
	The Rigging is what aligns the sails and the masts, what connects and leverages each part. In your company, this is your “process equity” -- the value created in the quality, consistency, and transferability of your systems.
	The Cannons represent your organization’s ability to deal with problems before they become critical. In other words, your ability to eliminate pirates and breakup icebergs before they reach the ship. Your cannons represent your strategic planning.
	The Flags are what waiting passengers see, hear, and feel. This is what you use to signal that your customer’s ship has finally arrived. In your company, your flags are represent your marketing.

How is YOUR company doing in these 12 areas?

Alright, take a deep breath.

We just QUICKLY touched on each of the 12 key areas. As you can see, all of these things need to work together to keep your company moving forward.

When sharing this with business leaders, I sometimes hear comments like:

"Eric, that's a nifty metaphor, but I don't have the time
(or money... or people...) to worry about all of these things."

And you know... they are right.

They don't have time to worry about them. What business leaders really need is:

A brief but effective assessment of their organization in all 12 key areas
A summary that shows which areas need the most attention
A prioritized list which helps them know what to focus on, and in what order.

That's exactly what you'll get from my Flagship Assessment™. You can have your very own, customized Flagship Assessment™ Report that shows both the strengths and the weaknesses of your organization. And you can have the final report just a few moments from now.

Here's how you can get practical & valuable feedback... today

By following the steps I'll cover in a moment, we'll send you to our Flagship Assessment™ Questionnaire where you will answer a series of questions about your company.

After answering the questions, you'll receive immediate feedback on your company in each of the 12 key areas. You'll be scored on all 12 areas... leadership, team, sales, secondary income, market position, management, finances, strategic vision, customer service, process equity, long range planning and marketing.

You'll get so much more than a "pass" or "fail."

Your Flagship Assessment™ Report will include the following feedback:

1) Organizational Health Index - This is a ranking that details the overall, big-picture capabilities of your organization.

2) Comprehensive Systems Ranking - This ranking provides you with a list regarding which of the 12 areas need the most attention and in what priority.

3) Strategic Objectives Recommendation - You will receive a list of organized action items that we recommend to help improve your organization.

4) Candidacy Score - Your Candidacy Score will help you determine whether our Total Integration Executive Program would be a good tool to help in your business development.

The assessment is the first step, but we won't stop there...

If you were going to pay a consultant to come evaluate your business in all 12 of these areas, you would easily pay $2,500 - $5,000 just for the initial assessment. But we're offering much more than an assessment.

By responding between now and December 2nd, I'll also include a FREE 50-minute consultation from one of our Certified Total Integration Consultants. The CTI Consultant will help explain each assessment area ranking, AND give you specific advice for improving your business... FAST. You'll have 30-60-90 day strategic growth objectives to make your ship truly sea-worthy.

Our Certified Total Integration Consultants earn $495 for an hour of their valuable consulting, but you're going to get 50 minutes FREE with my Flagship Assessment™!

But that's not all. You'll also get a FREE copy of our Strategic Module "Financial Radar." In it you'll learn the 20 key questions you and your leaders should ask every month to stay on top of the organization's finances.

This Strategic Module will save your organization thousands of dollars per month. It retails for $64, but we're including it at no charge!

What is all of this information worth to you?

Let's do a quick re-cap...

1) I'm offering you an in-depth Flagship Assessment™ with immediate feedback on the 12 critically important areas in your business.

This tool will give you the information and the action steps you need to finally discover the deeper, rewarding benefits that come with leading a business -- more time to do what YOU want to do, and more money in your pocket.

Not to mention the satisfaction of truly "punching out" at the end of the day. When was the last time you experienced that?

Every day, business leaders are paying $2,500 - $5,000 for assessments that aren't half as thorough as the one you'll receive today.

2) You'll also receive a FREE 50-minute consultation with one of our Certified Total Integration Consultants helping you set your Strategic Growth Objectives.

Remember -- our CTI Consultants usually get $495 for an hour of their valuable time... and business leaders are happy to pay it because of the value they get in return. But talk about value... you're getting 50 minutes FREE.

3) Finally, we're including a complimentary copy of our $225 Strategic Module titled "Financial Radar" which reveals 20 key questions you need to ask every month.

The numbers make your decision SIMPLE!

The difference that the Flagship Assessment™ will make in your business is worth thousands of dollars every month for the rest of your career. But don't worry... I'm not charging you thousands of dollars per month for the rest of your career.

The price people pay us for these same services usually adds up to right around $5,720. But don't worry... I'm not charging you $5,720 either. In fact, not even close.

Between now and December 2nd, your total price for EVERYTHING listed above is only... $495.

Why so inexpensive? Simple.

I'd like you to get a good feel for how my organization can help you.

Some people who try this Flagship Assessment™ will realize how much potential for improvement they have, and they'll hire my team to do additional consulting on a regular basis.

That may or may not be you, and that's alright.

I know that whatever you decide to do after receiving the assessment and free consultation, that we will have helped you and your organization improve. That alone is quite rewarding for me.

So be sure to click the link below and try our Flagship Assessment™ today. You'll be glad you did!

Click here to order...
$495 one-time fee

Sincerely,

Eric J. Beck, CEO
Beck Consulting

P.S. If you respond today, I'm throwing in ONE MORE freebie. It's a 1-hour audio program I did with Bill Sanders called "Eliminating Time Debt." It sells at my conferences for $64 but it's yours free when you try the Flagship Assessment™ today.

This audio program will help you get your energy and focus back... Free yourself and your organization from the burden of the clock... and start using time to your advantage. If you have tons of unread email, sticky notes everywhere, and an unending to-do list, this audio is for you.

Remember, the Audio Module is available today only,
and the rest of the package is only available
through April 30. Respond today!

Here's what our customers are saying...

Remember, the Audio Module is available today only,
and the rest of the package is only available
through December 2nd. Respond today!